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To commemorate 75 since founding, I designed a logo evocative of the era.
Safety vest and hard hat for contractors
Custom-etched RTIC mugs
To commemorate 75 since founding, I designed a logo evocative of the era.
hover over the various products on the graph
from engineers, to contractors
hover over the various products on the graph
corporate website
researched technical schematics to design an interactive layout of products where the intended market of engineers and contractors could facilitate searches (and sales). increased layman's engagement with esoteric industrial machinery with simplified graphics.
corporate identity
designed logo to commemorate the company's 75th year since founding. executed consistent brand identity as applicable to print, e-mail, and all marketing operations
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product identity
new line of cookingware necessitated a fresh image. using market research into the hispanic, predominantly working class latin women, identity was created featuring "expressive" aesthetic.
Marketing
For consistent brand identity–unifying under one banner. To promote and advance our mission goals and the execution of clear objectives.
Design
For coordination of messaging through an aesthetic approach. To give clarity to our customer base as a professional, dependable, and effective brand.
My work
more available upon request
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product catalog
product and model photography direction. layout design and campaign focused on latino market to promote international sales of cast aluminum cooking equipment