top of page

 

 

I am
October 2013 - March 2015
 
Senior designer and marketer for direct-sales company specializing in cast aluminum cookware. Design original concepts and execute layouts for multimedia publications supporting an international direct-sales force. Coordinate marketing strategies for said sales forces serving US, Mexico, Costa Rica, and Colombia. Incorporate multi-cultural strategies to enhance impact of designs including research, photography direction, branding strategies, product identity, etc. Coordinate quotes and printing schedules for large-scale publications (i.e. product catalogs).
an experienced marketing coordinator and designer. Background in printing, ad agency, international sale, and wholesale distribution. Ready to join your creative team!
March 2015 - April 2018
 
Liaison between salesmen and industrial product manufacturers regarding product pricing, promotional material, sales goals, co-op funds and rebates. Wide range of responsibilities from managing salesmen travel itineraries, engineer's association memberships, embarking on new client outreach programs at trade shows, golf tournaments expos, etc. Constant promotion of wholesale distribution services across various media including CRM modules from different vendors, as well as print and web advertising. Managed all marketing operations throughout our branches in Dallas, San Antonio, Austin and Houston, TX. Re-designed, launched, and maintain companyís new website.
///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
my work

Oslin Nation Co.

Marketing Coordination

Regal Ware Inc.
 

Marketing Coordination & Graphic Design
July 2008 - October 2013

Entrusted with the design, pre-flight, and physical layout of product packaging and manuals. Created concepts, patterns, and directed model photography for beauty and health products. Executed designs, and maintained graphical standards as established by the corporate identity. Efficiently communicated and collaborated with senior designers and marketers for every project. Responsible for the typographical layout of multi-lingual instruction books for beauty and health products. Worked with up to 18 different languages per product for a worldwide audience. Responsible for producing marketing samples and proofs for executive review.
Graphic Design & Illustration

Helen of Troy, LLC.

///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
  • 100% Spanish Bilingual (professional setting)
  • Adobe Creative Suite 
  • Web Design and Development (HTML, CSS, Wordpress)
  • Graphic Design (logo, presentation art, branding, etc.)
  • Print Layout (catalog, magazine, brochure, etc.)
  • Product Photography and Direction
  • Digital Illustration
  • International Sales Marketing
  • Wholesale Distribution Marketing
  • Public Speaking
  • Customer Relation
skills
///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
education
August 2000 - December 2004
 
Bachelor of Arts in Graphic Design and Creative Writing

University of Texas El Paso

August 1999 - May 2000
 
General college courses and Basic Drawing and Art History

New Mexico State University

references available upon request
eddysoto@gmail.com
 
915 929 2033
bottom of page